Surface for Business
Social Rebrand
Designed for the future of work
B2B advertising shouldn’t feel like it. For Surface, it was time to refocus on the consumers behind every small-medium business (SMB) and find a way to reconnect.
We looked at why SMB owners visit the platform: business insight, thought leadership, and advice. From there we concentrated on devising a strategic approach to content that would resonate with this audience.
In less than a year, the community grew by 9,800+ members and engagement was just shy of 280k.
Homepage
We worked with internal stakeholders to fine-tune the byline and wrote a new description to reinvigorate the page with energy and excitement.
Video Posts
Easily the most consumed format for social content, we used these posts as opportunities to educate and inform.
Static Posts
Spec heavy product descriptions and monotonous case studies don’t work on social. We needed to rethink how devices are showcased and how stories are shared on the LinkedIn platform.
