Microsoft Edge
Product Relaunch
Expect more
Originally launched in 2015, the Edge browser received mixed responses. The team decided to go back to the drawing boards and redefine the elements needed to build a better browser.
We partnered with the Edge team at Microsoft to explore messaging and visual concepts that could be carried across channels.
Expect more was crafted as a promise to users, acknowledging the flaws of the past build while pushing forward to create a better web experience from the ground up.
Digital
These spots use the Edge landscape as a backdrop for a visual metaphor and visceral fly-by to showcase the new and improved browser.
Social
We utilized the continuous scroll to highlight the seamless browser experience of Edge.
A poster series for workplaces was created to encourage browser adoption.
