REI Co-op
Digital Properties
REI Co-op provides access to the outdoors through quality gear and advice from experts. Copy on the site covers everything from specific activity-focused strategic initiatives to partnerships to brand activations and more.
Activity hubs
We redesigned the activity landing pages and identified key
moments we could create to help engage users and drive interest.
Partnerships
We worked closely with a variety of vendors to create strategic
landing pages within the REI Co-op ecosystem that amplified the brand tone through an REI lens.
Brand landing page
Many people don’t know what REI Co-op is and what they do, so a landing page was created
to support the newly launched better is out there campaign.
Homepages
As the first touch point for customers, the homepage plays a critical role in selling, as well as inspiring.
