Microsoft
Video/Email
Project Chrysalis
At it’s core, Project Chrysalis is an internal platform which seeks to translate ideas into reality. The vision is to empower every employee in the organization to collaborate, innovate, and contribute to areas of their passion.
We created a teaser video and email to generate curiosity, interest, and awareness in this initiative.
Teaser video
To drive interest and engagement, we chose themes that reflected transformation, connection and community for the video and provided further information in the email.
Further information around the project was provided in an email created to highlight the three main focus areas.
