More Copywriting
The Campaign-less
These are some select projects I’ve worked on that fall outside of the traditional advertising campaign structure.
Websites
Teaming with Art Directors, Designers, U/X, and developers to build, rebrand, and maintain a company’s digital presence.
We worked with Sprite to update their website, curate and create social content, and partnered with the AOR to develop a teaser campaign to hype the coming NBA All-Star Weekend festivities. During the holidays, we put a spotlight on Sprite Cran to promote sales, and coordinated with Mr. James’ team to launch the new 6 Mix.
Website Rebrand: Already boasting a superior machine, Massey Ferguson wanted a new way to stand out from the competition. We focused on the product pages, focusing attention on each tractor’s undeniable ability to get the job done, and then some.
Fundraising Microsite: Fulfilling a desire to interact with the communities around them, Aflac decided to launch a charity tour dedicated to children's cancer research. The Duckprints site allowed people to follow the money-raising journey along the east coast, as well as share stories and read about others who have benefited from Aflac's support.
Landing Page: We mapped an informative experience to create a clear representation of the benefits of the new ebay Mastercard. The concise visual layout helped to organized the content, with compelling copy to support our story.
Stand-alones
You don’t always get a 360 omnichannel blowout to showoff a campaign. Sometimes you have to fit a whole concept into one iteration. When there aren’t additional channels or executions to support the messaging—do more with less.
A poster to raise awareness for the new College Football Hall of Fame location in Atlanta, GA
An internal site placement for Target.
An internal site placement for Target.
A Target internal placement for the H26 line.
A banner ad for eBay supporting the $1 Selling Fee event.